CHOOSING A SLOGAN/TAG LINE

I am constantly doing research on the business side of screen-printing.  It is great to have cool t-shirt designs but if you do not focus enough attention on the business side of it, you are setting yourself up for possible failure.

In my entry titled "Business Branding", I talked about creating a distinctive logo and developing a catchy slogan.  I loved my original logo but I knew something just was not right.  Realizing the importance of a company logo, I decided to change mine.  My new logo is awesome and I have received some great feedback.

My next challenge is to create the catchy slogan that will really grab attention.  Again, I have my original slogan, which is OK, but it is not perfect.  I found an article by Marcia Yudkin, in which she shows you 19 steps to creating your slogan/tag line.  Just by going through the first two steps, I have come up with a few very interesting ideas.  I will test my new slogans with family and friends and see what kind of feedback I receive.

I am sure I will come up with more slogans when I finish the rest of the steps.  Here is the link if you would like to read the article.( www.yudkin.com/generate.htm)   It gives some great insights.  I hope you enjoy it.

Thanks!
Jeanette