I am constantly doing research on the business side of screen-printing. It is great to have cool t-shirt designs but if you do not focus enough attention on the business side of it, you are setting yourself up for possible failure.
In my entry titled "Business Branding", I talked about creating a distinctive logo and developing a catchy slogan. I loved my original logo but I knew something just was not right. Realizing the importance of a company logo, I decided to change mine. My new logo is awesome and I have received some great feedback.
My next challenge is to create the catchy slogan that will really grab attention. Again, I have my original slogan, which is OK, but it is not perfect. I found an article by Marcia Yudkin, in which she shows you 19 steps to creating your slogan/tag line. Just by going through the first two steps, I have come up with a few very interesting ideas. I will test my new slogans with family and friends and see what kind of feedback I receive.
I am sure I will come up with more slogans when I finish the rest of the steps. Here is the link if you would like to read the article.( www.yudkin.com/generate.htm) It gives some great insights. I hope you enjoy it.
Thanks!
Jeanette
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